Companies who “celebrate” Chinese/Lunar New Year in the name of fortune

Happy Chinese New Year!

It’s the Year of the Tiger so we can expect many brands to hop on the trend of using images of tigers and tiger prints in their Lunar New Year collections.

But when they’re also hopping on the trend of releasing products and lines to “celebrate” the New Year, what purpose does it achieve other than pandering to one of their biggest consumer groups? How can some do more for the Chinese and East Asian talent and communities other than use their design skills once a year and attempt to sell them products that only look to boost their sales?

Film: “Shang-Chi and the Legend of the Ten Rings” of Chinese representation

“Shang-Chi and the Legend of the Ten Rings” is another great Marvel film and one that really aims to and succeeds in boosting Chinese representation in a Hollywood film. These “Ten Rings” of representation talk through the different ways in which it helps to combat the under-representation and negative light in which many Chinese and East Asian characters are portrayed on screen.

Book Review: “Danny Chung Does NOT Do Maths” by Maisie Chan

“Danny Chung Does NOT Do Maths” is the debut novel by ESEA author Maisie Chan. Danny Chung has a lot to deal with, including school bullies, fighting racial stereotypes, annoying family “friends”, and most of all, looking after his Chinese granny. How will he cope? A lovely story about being who you want to be, self discovery, and the importance of intergenerational relationships – even if you don’t speak the same language…