Companies who “celebrate” Chinese/Lunar New Year in the name of fortune

Happy Chinese New Year!

It’s the Year of the Tiger so we can expect many brands to hop on the trend of using images of tigers and tiger prints in their Lunar New Year collections.

But when they’re also hopping on the trend of releasing products and lines to “celebrate” the New Year, what purpose does it achieve other than pandering to one of their biggest consumer groups? How can some do more for the Chinese and East Asian talent and communities other than use their design skills once a year and attempt to sell them products that only look to boost their sales?

Theatre Review: Hairspray (UK Tour)

After months of having to wait to watch the West End revival of one of my favourite musical films “Hairspray” (which I unfortunately didn’t), I finally got to see it on tour at Blackpool’s Winter Gardens. But did it live up to my high expectations? Read my review to find out.

Film Review: Spider-Man: No Way Home

“Spider-Man: No Way Home” is the most highly-anticipated film since the final two Avengers outings and it’s obvious why as it combines the multiverse of previous Spider-Man films into a showdown of all showdowns. How will Tom Holland’s Peter Parker clean up this web of a mess he’s got himself into this time? Read my review here.

Theatre Review: Wicked

“Wicked” is one of the highest-grossing musicals of all time and celebrates the end of its 15th year at London’s West End and there’s undoubted reason why this progressive tale of friendship, love, diversity and overcoming adversity is continues to bring in the green. Read my review of this bewitching show here.

Theatre Review: Harry Potter and the Cursed Child

Its inception may have divided diehard Harry Potter fans, but there’s no denying the success of “Harry Potter and the Cursed Child”. Despite a slightly convoluted plot and unconvincing villain, it is worth sitting through more than four hours just to witness some spellbinding theatrical magic, relive the nostalgia of the Wizarding World and be taken on an extended journey with both familiar and new characters.